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var(--ease);border-radius:8px;padding:7px 12px;font-size:14px;text-decoration:none}.nav a:hover{background:var(--ink-3);color:var(--papel)}.nav a[aria-current=page]{background:var(--ink-4);color:var(--papel)}.pagina{width:100%;max-width:1320px;margin:0 auto;padding:28px 16px 80px}.titulo{font-family:var(--font-display);letter-spacing:-.025em;font-size:clamp(26px,3.2vw,34px);font-weight:500;line-height:1.15}.sub{color:var(--papel-3);max-width:68ch;margin-top:6px}.secao{margin-top:36px}.secao>h2{font-family:var(--font-display);letter-spacing:-.015em;margin-bottom:12px;font-size:20px;font-weight:500}.secao>h2 small{font-family:var(--font-body);color:var(--papel-3);letter-spacing:0;margin-left:8px;font-size:13px;font-weight:400}.grade{grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:12px;display:grid}.cartao{background:var(--ink-2);border:1px solid var(--linha);border-radius:var(--r);padding:16px 18px}.cartao__rot{color:var(--papel-3);text-transform:uppercase;letter-spacing:.06em;font-size:12.5px}.cartao__valor{font-family:var(--font-mono);letter-spacing:-.03em;font-variant-numeric:tabular-nums;margin-top:6px;font-size:26px;font-weight:500}.cartao__nota{color:var(--papel-3);margin-top:4px;font-size:13px}.cartao--vermelho{border-color:var(--vermelho-linha);background:linear-gradient(180deg, var(--vermelho-suave), var(--ink-2) 70%)}.cartao--azul{border-color:var(--azul-linha);background:linear-gradient(180deg, var(--azul-suave), var(--ink-2) 70%)}.vermelho{color:var(--vermelho)}.azul{color:var(--azul)}.ambar{color:var(--ambar)}.mudo{color:var(--papel-3)}.mono{font-family:var(--font-mono);font-variant-numeric:tabular-nums}.regua{background:linear-gradient(90deg, var(--vermelho) 0%, #8a5a7a 50%, var(--azul) 100%);opacity:.9;border-radius:99px;height:10px;margin-top:14px;position:relative}.regua__ponto{background:var(--papel);border:3px solid var(--ink);width:18px;height:18px;box-shadow:0 0 0 1px var(--papel-3);border-radius:50%;position:absolute;top:50%;transform:translate(-50%,-50%)}.regua__legenda{color:var(--papel-3);justify-content:space-between;margin-top:8px;font-size:12px;display:flex}.tabela-caixa{border:1px solid var(--linha);border-radius:var(--r);background:var(--ink-2);overflow-x:auto}table.tabela{border-collapse:collapse;width:100%;font-size:14px}.tabela th{text-align:left;text-transform:uppercase;letter-spacing:.05em;color:var(--papel-3);border-bottom:1px solid var(--linha);white-space:nowrap;background:var(--ink-3);padding:10px 12px;font-size:12px;font-weight:500}.tabela td{border-bottom:1px solid var(--linha-suave);vertical-align:top;padding:10px 12px}.tabela tr:last-child td{border-bottom:0}.tabela td.num,.tabela th.num{text-align:right;font-family:var(--font-mono);font-variant-numeric:tabular-nums;white-space:nowrap}.tabela tr.destaque td{background:var(--azul-suave)}.tabela tr.apagada td{opacity:.45}.tabela .obs{color:var(--papel-3);max-width:52ch;margin-top:2px;font-size:12.5px}.selo{border:1px solid var(--linha);color:var(--papel-2);white-space:nowrap;text-transform:uppercase;letter-spacing:.04em;border-radius:99px;align-items:center;gap:5px;padding:2px 8px;font-size:11.5px;font-weight:600;display:inline-flex}.selo--vermelho{color:var(--vermelho);border-color:var(--vermelho-linha);background:var(--vermelho-suave)}.selo--azul{color:var(--azul);border-color:var(--azul-linha);background:var(--azul-suave)}.selo--ambar{color:var(--ambar);background:var(--ambar-suave);border-color:#e8b04a55}.form{background:var(--ink-2);border:1px solid var(--linha);border-radius:var(--r);grid-template-columns:repeat(auto-fit,minmax(150px,1fr));align-items:end;gap:10px;padding:14px;display:grid}.campo{color:var(--papel-3);flex-direction:column;gap:4px;font-size:12.5px;display:flex}.campo--largo{grid-column:span 2}input,select,textarea{background:var(--ink);border:1px solid var(--linha);color:var(--papel);font:inherit;border-radius:8px;width:100%;min-width:0;padding:8px 10px;font-size:16px}@media (min-width:768px){input,select,textarea{font-size:14px}}input:focus,select:focus,textarea:focus{border-color:var(--azul);outline:none}.botao{background:var(--azul);color:#06101f;cursor:pointer;transition:transform .12s var(--ease), filter .16s var(--ease);white-space:nowrap;border:0;border-radius:8px;justify-content:center;align-items:center;gap:6px;padding:9px 16px;font-size:14px;font-weight:600;display:inline-flex}.botao:hover{filter:brightness(1.08)}.botao:active{transform:scale(.97)}.botao--fantasma{color:var(--papel-2);border:1px solid var(--linha);background:0 0}.botao--pequeno{padding:4px 10px;font-size:12.5px}.linha-acoes{flex-wrap:wrap;align-items:center;gap:6px;display:flex}.aviso{background:var(--ambar-suave);border-radius:var(--r);border:1px solid #e8b04a55;padding:12px 14px;font-size:14px}.aviso--vermelho{border-color:var(--vermelho-linha);background:var(--vermelho-suave)}.aviso--azul{border-color:var(--azul-linha);background:var(--azul-suave)}.aviso strong{font-weight:600}.lista-passos{counter-reset:passo;gap:8px;display:grid}.lista-passos>li{counter-increment:passo;background:var(--ink-2);border:1px solid var(--linha);border-radius:var(--r);grid-template-columns:32px 1fr auto;align-items:start;gap:10px;padding:12px 14px;list-style:none;display:grid}.lista-passos>li:before{content:counter(passo);font-family:var(--font-mono);background:var(--ink-4);border-radius:50%;place-items:center;width:26px;height:26px;font-size:13px;font-weight:600;display:grid}.progresso{background:var(--ink-4);border-radius:99px;height:6px;margin-top:10px;overflow:hidden}.progresso span{background:var(--azul);border-radius:inherit;height:100%;transition:width .4s var(--ease);display:block}.linha-tempo{gap:28px;display:grid}.fase__cabeca{align-items:center;gap:12px;margin-bottom:12px;display:flex}.fase__cabeca h2{font-family:var(--font-display);letter-spacing:-.015em;font-size:20px;font-weight:500}.fase__num{width:30px;height:30px;font-family:var(--font-mono);background:var(--ink-4);border:1px solid var(--linha);border-radius:50%;flex-shrink:0;place-items:center;font-size:14px;font-weight:600;display:grid}.fase--atual .fase__num{background:var(--azul);color:#06101f;border-color:var(--azul)}.fase--concluida .fase__num{background:var(--azul-suave);color:var(--azul);border-color:var(--azul-linha)}.fase--futura{opacity:.78}.passos{border-left:2px solid var(--linha);gap:10px;margin-left:14px;padding-left:0;list-style:none;display:grid}.fase--concluida .passos{border-left-color:var(--azul-linha)}.passo{padding-left:26px;position:relative}.passo__ponto{background:var(--ink);border:2px solid var(--papel-3);border-radius:50%;place-items:center;width:16px;height:16px;font-size:10px;font-weight:700;line-height:1;display:grid;position:absolute;top:16px;left:-9px}.passo--feito .passo__ponto{background:var(--azul);border-color:var(--azul);color:#06101f}.passo--fazendo .passo__ponto{border-color:var(--ambar);box-shadow:0 0 0 4px var(--ambar-suave)}.passo--reavaliar .passo__ponto{background:var(--vermelho);border-color:var(--vermelho);color:#fff}.passo--proximo .passo__ponto{border-color:var(--azul);box-shadow:0 0 0 5px var(--azul-suave)}.passo__corpo{background:var(--ink-2);border:1px solid var(--linha);border-radius:var(--r);padding:12px 14px}.passo--proximo .passo__corpo{border-color:var(--azul-linha)}.passo--reavaliar .passo__corpo{border-color:var(--vermelho-linha)}.passo--feito .passo__titulo,.passo--descartado .passo__titulo{color:var(--papel-3)}.passo--descartado .passo__titulo{text-decoration:line-through}.passo--descartado .passo__corpo{opacity:.55}.passo__topo{flex-wrap:wrap;align-items:center;gap:8px;display:flex}.passo__titulo{font-weight:600;line-height:1.35}.passo__meta{color:var(--papel-3);flex-wrap:wrap;gap:14px;margin-top:4px;font-size:13px;display:flex}.passo__meta:empty{display:none}.passo__detalhe{color:var(--papel-2);max-width:80ch;margin-top:6px;font-size:14px}.passo__nota{background:var(--azul-suave);border:1px solid var(--azul-linha);border-radius:8px;margin-top:8px;padding:8px 10px;font-size:13.5px}.passo--reavaliar .passo__nota{background:var(--vermelho-suave);border-color:var(--vermelho-linha)}.passo__acoes{grid-template-columns:minmax(0,1fr) auto;align-items:center;gap:8px;margin-top:10px;display:grid}@media (max-width:720px){.passo__acoes{grid-template-columns:1fr}}.passo--feito .passo__acoes input,.passo--descartado .passo__acoes input{display:none}:root{--serie-ml:#3987e5;--serie-shopee:#d95926;--serie-direto:#199e70;--grade:#232833;--eixo:#3a4150}.subnav{scrollbar-width:none;border-bottom:1px solid var(--linha);gap:4px;margin:-8px 0 24px;display:flex;overflow-x:auto}.subnav a{color:var(--papel-3);white-space:nowrap;transition:color .16s var(--ease), border-color .16s var(--ease);border-bottom:2px solid #0000;margin-bottom:-1px;padding:10px 12px;font-size:14px;text-decoration:none}.subnav a:hover{color:var(--papel)}.subnav a[aria-current=page]{color:var(--papel);border-bottom-color:var(--azul)}.segmentos{background:var(--ink-3);border:1px solid var(--linha);border-radius:10px;flex-wrap:wrap;gap:2px;padding:3px;display:inline-flex}.segmentos button{color:var(--papel-2);font:inherit;cursor:pointer;transition:background .16s var(--ease), color .16s var(--ease);background:0 0;border:0;border-radius:8px;padding:7px 14px;font-size:14px;font-weight:500}.segmentos button:hover{color:var(--papel)}.segmentos button[aria-pressed=true]{background:var(--ink-4);color:var(--papel);box-shadow:0 1px 2px #0006}.filtros{flex-wrap:wrap;align-items:center;gap:10px 14px;display:flex}.filtros select,.filtros input[type=search]{width:auto;min-width:150px}.interruptor{color:var(--papel-2);cursor:pointer;-webkit-user-select:none;user-select:none;align-items:center;gap:8px;font-size:14px;display:inline-flex}.interruptor input{width:auto;accent-color:var(--azul)}.criterio{color:var(--papel-3);max-width:90ch;margin-top:8px;font-size:13px}.mercado{gap:6px;margin-top:16px;display:grid}.mercado__cab,.produto>summary{grid-template-columns:34px minmax(220px,2.4fr) minmax(120px,1.1fr) repeat(3,minmax(88px,.8fr)) minmax(120px,1fr);align-items:center;gap:12px;display:grid}.mercado__cab{text-transform:uppercase;letter-spacing:.05em;color:var(--papel-3);padding:0 14px 4px;font-size:11.5px}.mercado__cab .num{text-align:right}.produto{background:var(--ink-2);border:1px solid var(--linha);border-radius:var(--r);transition:border-color .16s var(--ease)}.produto:hover{border-color:var(--eixo)}.produto[open]{border-color:var(--azul-linha)}.produto>summary{cursor:pointer;padding:12px 14px;list-style:none}.produto>summary::-webkit-details-marker{display:none}.produto__rank{font-family:var(--font-mono);color:var(--papel-3);text-align:right;font-size:13px}.produto__nome{font-weight:600;line-height:1.3}.produto__meta{flex-wrap:wrap;align-items:center;gap:6px;margin-top:5px;display:flex}.produto__meta .cat{color:var(--papel-3);font-size:12.5px}.produto .num{text-align:right;font-family:var(--font-mono);font-variant-numeric:tabular-nums;font-size:14px}.produto .num small{font-family:var(--font-body);color:var(--papel-3);font-size:11.5px;display:block}.barra-mini{gap:4px;display:grid}.barra-mini__trilho{background:var(--ink-4);border-radius:99px;height:6px;overflow:hidden}.barra-mini__trilho span{background:var(--azul);border-radius:99px;height:100%;display:block}.barra-mini__valor{font-family:var(--font-mono);color:var(--papel-2);font-variant-numeric:tabular-nums;font-size:12.5px}.produto__corpo{border-top:1px solid var(--linha);gap:18px;padding:16px 14px 18px;display:grid}.produto__colunas{grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:18px;display:grid}.produto__colunas h3{text-transform:uppercase;letter-spacing:.06em;color:var(--papel-3);margin-bottom:8px;font-size:12px;font-weight:600}.ficha{grid-template-columns:max-content 1fr;gap:5px 14px;font-size:14px;display:grid}.ficha dt{color:var(--papel-3)}.ficha dd{margin:0}.links{gap:8px;font-size:14px;display:grid}.links li{gap:2px;list-style:none;display:grid}.links a{color:var(--azul);text-decoration:none}.links a:hover{text-decoration:underline}.links .mudo{font-size:12.5px}.simulador{background:var(--ink-3);border-radius:10px;gap:10px;padding:12px 14px;display:grid}.simulador__canais{grid-template-columns:repeat(auto-fit,minmax(170px,1fr));gap:8px;display:grid}.canal-chave{color:var(--papel-2);align-items:center;gap:7px;font-size:13px;display:inline-flex}.canal-chave:before{content:"";background:var(--cor,var(--papel-3));border-radius:50%;flex-shrink:0;width:9px;height:9px}.vazio{border:1px dashed var(--linha);border-radius:var(--r);text-align:center;color:var(--papel-3);padding:22px;font-size:14px}@media (max-width:900px){.mercado__cab{display:none}.produto>summary{grid-template-columns:28px 1fr 1fr;grid-template-areas:"rank nome nome"".vendas lucro"".preco hora"}.produto>summary>:first-child{grid-area:rank}.produto>summary>:nth-child(2){grid-area:nome}.produto>summary>:nth-child(3){grid-area:vendas}.produto>summary>:nth-child(4){grid-area:preco}.produto>summary>:nth-child(5){display:none}.produto>summary>:nth-child(6){grid-area:lucro}.produto>summary>:nth-child(7){grid-area:hora}.produto .num{text-align:left}}.grafico{background:var(--ink-2);border:1px solid var(--linha);border-radius:var(--r);padding:14px 14px 8px;position:relative}.grafico svg{width:100%;height:auto;display:block;overflow:visible}.grafico text{fill:var(--papel-3);font-family:var(--font-body);font-size:11px}.grafico .rotulo-forte{fill:var(--papel-2);font-size:12px}.grafico__legenda{flex-wrap:wrap;gap:14px;margin-bottom:8px;display:flex}.dica{pointer-events:none;background:var(--ink-4);border:1px solid var(--eixo);z-index:5;border-radius:8px;min-width:170px;padding:8px 10px;font-size:12.5px;position:absolute;box-shadow:0 8px 24px -8px #000c}.dica b{margin-bottom:4px;font-weight:600;display:block}.dica .linha-dica{font-family:var(--font-mono);font-variant-numeric:tabular-nums;justify-content:space-between;gap:12px;display:flex}.pontos-dificuldade{gap:3px;display:inline-flex}.pontos-dificuldade i{background:var(--ink-4);border-radius:50%;width:7px;height:7px}.pontos-dificuldade i.on{background:var(--papel-2)}details.editar>summary{cursor:pointer;color:var(--papel-3);font-size:12.5px;list-style:none}details.editar>summary::-webkit-details-marker{display:none}details.editar[open]>summary{color:var(--azul);margin-bottom:8px}@property --tw-border-style{syntax:"*";inherits:false;initial-value:solid}